Mehdi Mourali is an associate professor of marketing at the Haskayne School of Business. His research focuses on understanding how people make judgments and decisions in the marketplace. In particular, his work investigates how psychological factors, such as motivation and affect, interact with environmental factors, such as the social and physical contexts, to influence consumer judgment and decision-making.

Mehdi’s research has been published in leading marketing journals, including the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology. He has also presented his work at several national and international academic conferences. Mehdi serves on the editorial board of the Canadian Journal of Administrative Sciences, and as an ad-hoc reviewer for a number of publications, including the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology.

His teaching interests include undergraduate and graduate courses in consumer behavior, decision making, strategic marketing and research methods. Prior to joining the Haskayne School of Business in 2007, he taught at the Whittemore School of Business and Economics, University of New Hampshire and lectured at the John Molson School of Business, Concordia University. He holds a PhD in administration, an MSc, and a Bachelor of Administration all from Concordia University.