Publications

Madison M. Fullerton, Jamie Benham, Addy Graves, Sajjad Fazel, Emily J. Doucette, Robert J. Oxoby, Mehdi Mourali, Jean-Christophe Boucher, Cora Constantinescu, Jenna Parsons Leigh, Theresa Tang, Deborah A. Marshall, Jia Hu, Raynell Lang (2022). Challenges and recommendations for COVID-19 public health messaging: a Canada-wide qualitative study using virtual focus groups. BMJ Open.

Mehdi Mourali, Carly Drake (2022). The Challenge of Debunking Health Misinformation in Dynamic Social Media Conversations: Online Randomized Study of Public Masking During COVID-19. Journal of Medical Internet Research.

Raynell Lang, Omid Atabati, Robert J. Oxoby, Mehdi Mourali, Blake Shaffer, Hasan Sheikh, Madison M. Fullerton, Theresa Tang, Jeanna Parsons Leigh, Braden J. Manns, Deborah A. Marshall, Noah M. Ivers, Scott C. Ratzan, Jia Hu, Jamie L. Benham (2021). Characterization of non‑adopters of COVID‑19 non‑pharmaceutical interventions through a national cross‑sectional survey to assess attitudes and behaviours. Scientific Reports.

Jean-Christophe Boucher, Kirsten Cornelson, Jamie Benham, Madison M. Fullerton, Theresa Tang, Cora Constantinescu, Mehdi Mourali, Robert Oxoby, Deborah A. Marshall, Hadi Hemmati, Abbas Badami, Jia Hu, Raynell Lang (2021). Analyzing Social Media to Explore the Attitudes and Behaviors Following the Announcement of Successful COVID-19 Vaccine Trials: Infodemiology Study. JMIR Infodemiology.

Xianfang Zeng, Mehdi Mourali (2021). Consumers as creative agents: How required effort influences willingness to engage. Psychology & Marketing.

Mehdi Mourali, Zhiyong Yang, Frank Pons, Derek Hassay (2018). Consumer power and choice deferral: The role of anticipated regret. International Journal of Research in Marketing.

Frank Pons, Marilyn Giroux, Mehdi Mourali, Michel Zins (2016). The relationship between density perceptions and satisfaction in the retail setting. Journal of Business Research.

Zhiyong Yang, Jingguo Wang, Mehdi Mourali (2015). Effect of peer influence on unauthorized music downloading and sharing. Journal of Business Research.

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali (2014). Consumer adoption of new products: Independent versus interdependent self-perspectives. Journal of Marketing.

Frank Pons, Mehdi Mourali, Marilyn Giroux (2014). The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation. Journal of Retailing and Consumer Services.

Mehdi Mourali, Zhiyong Yang (2013). The dual role of power in resisting social influence. Journal of Consumer Research.

Mehdi Mourali, Anish Nagpal (2013). The powerful select, the powerless reject: Power's influence in decision strategies. Journal of Business Research.

Mehdi Mourali, Frank Pons (2009). Regulatory fit from attribute-based versus alternative-based processing in decision making. Journal of Consumer Psychology.

Mehdi Mourali, Ulf Böckenholt, Michel Laroche (2007). Compromise and attraction effects under promotion and prevention motivations. Journal of Consumer Research.

Frank Pons, Michel Laroche, Mehdi Mourali (2006). Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East. Psychology & Marketing.

Frank Pons, Mehdi Mourali, Nyeck, Simon (2006). Consumer orientation toward sporting events: Scale development and validation. Journal of Service Research.

Mehdi Mourali, Michel Laroche, Frank Pons (2005). Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search. Journal of Consumer Behaviour.

Mehdi Mourali, Michel Laroche, Frank Pons (2005). Individualistic orientation and consumer susceptibility to interpersonal influence. Journal of Services Marketing.

Michel Laroche, Papadopoulos, Nicolas, Heslop, Louise A, Mehdi Mourali (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review.